Classico Digital Inc.
Classico Digital Inc.

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"Design is the silent ambassador of your brand."

Client approached us to completely refresh their visual identity. While their services were modern and reliable, their design felt outdated and inconsistent across channels. Our goal was to create a cohesive, scalable brand system that could work across both digital and print platforms, while improving audience recognition and engagement.

Creative Brief

  • Objective: Redesign the brand identity to reflect a more modern, professional, and trustworthy image
  • Target Audience: Young professionals and small business owners aged 25–45
  • Scope: Logo, color system, typography, social media templates, business cards, and brand guideline PDF

Key Problems We Identified

The existing brand identity felt outdated and failed to reflect the professionalism and quality the company delivers today.

Multiple versions of logos, fonts, and colors were being used across materials, leading to confusion and weak brand recognition.

Design assets weren’t optimized for social media, mobile devices, or responsive layouts, affecting engagement and readability. 

The brand’s values, personality, and tone weren’t coming through in the visuals, making it hard for customers to connect emotionally. 

Without reusable templates or brand guidelines, the internal team had to build every asset from scratch — wasting time and resources.

Our Approach

We started with a deep dive into the client’s brand story, audience, and competitors. Mood boards, typography studies, and color explorations led to a modern, minimal identity system that’s both professional and adaptable.

Key Steps:

Brand discovery workshop

Competitor & audience research

Logo sketching & digital refinement

Color palette testing across mockups

Typography pairing and layout systems

Finalizing design kit with usage rules

Design Solution

01

We designed a bold yet minimal logo that works at all sizes and across media. The icon draws inspiration from [insert concept, e.g. growth, structure, collaboration].

02

The color palette is fresh, digital-friendly, and designed to contrast well in both light and dark themes.

03

We selected a clean, geometric sans-serif font for headers and a friendly serif for body text to balance professionalism with warmth.

04

Delivered social media, business card, and poster templates that allow fast, on-brand execution by any team member.

Metric

  • Brand Consistency
  • Social Media Engagement
  • Asset Production Time
  • Customer Feedback

Before

  • Low
  • 1.2% avg rate
  • 4-5 days
  • Mixed

After

  • High
  • 3.7% avg rate
  • 2 days
  • Highly Positive

Improvement

  • +80% alignment
  • +208% engagement
  • 50% faster output
  • Improved trust

Deliverables

Logo (Primary, Secondary, Icon)

Delivered a versatile logo system for consistent brand recognition across all platforms.

Full Brand Guideline PDF

Created a detailed guide covering brand usage, design rules, and visual identity standards.

Typography & Color System

Defined a cohesive type hierarchy and color palette to ensure visual consistency.

Social Media Post Templates

Designed reusable templates optimized for engagement across major social platforms.

Business Card & Flyer Designs

Crafted sleek, on-brand print materials to support both networking and promotions.

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Next Steps / Future Vision

The client is planning to roll out their new brand into a website redesign, product packaging, and video content in the next phase — all supported by the flexible design system we created.

Client Feedback

“Working with Classico Digital was a turning point. Our brand now feels premium and professional — we’re proud to show it off.”