- Low visibility due to unoptimized content and poor search reach.
- Ineffective conversion paths led to high drop-offs and missed leads.
- Inconsistent branding weakened recognition and trust across platforms.
- Lack of a content strategy caused poor engagement and growth stagnation.
Their content wasn’t optimized, so search engines and social media barely showed it to potential customers.
The brand looked different on each platform, causing confusion and weakening audience trust.
Users visited the site but didn’t take action—there were no strong CTAs or lead capture strategies.
They posted without a clear plan, leading to poor engagement and missed growth opportunities.
Audit & Strategy
We ran a full audit of their website and platforms, then created a content and channel plan based on target audience behavior.
Content Revamp
Developed SEO-optimized blog posts, updated landing pages, and designed branded visuals for social media and ads.
Channel Alignment
Ensured consistent branding, messaging, and tone across Instagram, Facebook, LinkedIn, and Google Ads.
Performance Tracking
Set up analytics dashboards and A/B tested content to track performance and refine strategy in real time.
Metric
- Website Monthly Visitors
- Instagram Engagement Rate
- Lead Conversion Rate
- Email Campaign Open Rate
- Cost per Lead (CPL)
Before
- ~3,500
- 0.6%
- 1.2%
- 12%
- $19
After
- ~9,000
- 2.8%
- 3.9%
- 28%
- $8
Improvement
- ⬆️ +157% Increase
- ⬆️ +366% Better Reach
- ⬆️ 3x More Conversions
- ⬆️ +133% Higher Opens
- ⬇️ 58% More Efficient
